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Unlock Global Opportunities for ASEAN Food and Hospitality Markets

The ASEAN food and hospitality market is experiencing a golden age of growth, and TRAFS 2026, now in 20 edition, is your direct link to its success. We’ve crafted this event not just as an exhibition, but as a strategic platform designed to unlock your brand’s full potential in this
dynamic region.
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The Market at a Glance:
Why Now Is the Time

The numbers speak for themselves. The foodservice market in the Asia-Pacific region is predicted to experience sustained growth, reaching a market value of US$116.9 billion in 2026, with key Asian nations leading the charge. This isn’t just a number; it’s a testament to rising consumer spending, a booming tourism sector, and an increasing demand for innovative and quality products. TRAFS 2026 places you at the very heart of this immense opportunity.

Our Main Concept:
More Than Just a Booth

TRAFS 2026 will be the leading B2B platform, unlocking trade, investment, and innovation opportunities across ASEAN’s food and hospitality markets. We connect you directly with the people who matter: buyers, importers, and key operators from around the globe. Our focus is on creating meaningful connections and tangible business outcomes.

Why Exhibit with TRAFS 2026?

This is not just an expense; it’s an investment in your company’s future.

Access the fastest-growing market:

Tap into ASEAN's vibrant and expanding food and hospitality sector.

Meet qualified buyers and partners:

Forge direct connections with investors, distributors, and global partners.

Launch and elevate your brand:

Use our platform to introduce new products and strengthen your brand's visibility on an international stage.

Gain unrivaled exposure:

Benefit from extensive international media and network coverage, amplifying your presence beyond the event.

Co-located with

the rapidly booming Pub Bar Asia 2026: More opportunities to expose your products to the entertainment industry, a new untapped market.

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